ANALYSIS & STRATEGIC PLANNING
We will research your current market to understand your target audience, competition, and where your business stands. We will also review any current marketing efforts being used and how effective they are. We will then lay out a road map of your marketing goals and the steps to achieve them.
Direct marketing can be ideal for small businesses as it can be cost effective and powerful at generating sales. With direct marketing allows you to elicit a response from targeted customers using a personalized message and call to action through a strategic communication method. These efforts can also be measured and tracked effectively versus broad media advertising.
MEDIA BUYING & MANAGEMENT
Once a strategic advertising plan has been established, we will work with media contacts to identify the best advertising positions negotiated at the best rates. We will monitor these campaigns and identify any areas that can be re-structured for better results.
If you have relationships with existing suppliers (printing companies, promotional product providers, etc.), we will review the capabilities – such as competency, capacity, and cost – to ensure you are using the ideal provider to fit your needs.