We will research your current market to understand your target audience, competition, and where your business stands. We will also review any current marketing efforts being used and how effective they are. We will then lay out a road map of your marketing goals and the steps to achieve them.
Direct marketing can be ideal for small businesses as it can be cost effective and powerful at generating sales. With direct marketing allows you to elicit a response from targeted customers using a personalized message and call to action through a strategic communication method. These efforts can also be measured and tracked effectively versus broad media advertising.
Loyalty programs are used to build customer relationships and retain current customers. Though only 12% – 15% of customers are loyal to a single retailer, that small percentage can generate 55% – 70% of a company’s sales*. We will work with you to develop a loyalty program specific for your business that will be beneficial for you and your customers.
Once a strategic advertising plan has been established, we will work with media contacts to identify the best advertising positions negotiated at the best rates. We will monitor these campaigns and identify any areas that can be re-structured for better results.