July 1, 2014 coffeymc
Combine traditional and online marketing for a powerful marketing tool

Marketing is about understanding and following four concepts commonly referred to as AIDA: Attract the customers Attention; then generate Interest by demonstrating the advantage and benfits of your product or service; followed by creating Desire (the “must have” midset); and finally motivate customers to take Action (purchase).

The most effective way to move through each of these stages is by combining traditional and online/social marketing. Social networking can make it easier to reach potential customers but possibly harder to continuously engage them and build on-going loyalty.

There are many solutions for creating the perfect blend of marketing outlets. Connect all of your print media to your social networks by provding links to your website and profiles on all of your printed and promotional materials. Use your print ads to highlight testimonials from your social networks. Offer special promotions to gain email addresses or engage on social media. The list goes on. Print media helps to draw attention to your social media sites, and your social media profiles can be used to strengthen your print campaign.

As you can see, striking the perfect balance of traditional and online media can maximize your company’s potential!

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Hey, it’s a big and confusing Internet out there. It can be hard to know what works and what doesn’t (especially when you’re busy doing a thousand other tasks on a day-to-day basis). But what the past couple of years has shown us is that powerful marketing can be like a shot of adrenaline for small businesses. That’s why we’ve come up with a plan to make sure the tactics you use are right for you. So, if you need a special kind of marketing partner to help you dominate the competitors (and your industry as a whole), we should talk.

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