Combine traditional and online marketing for a powerful marketing tool
Marketing is about understanding and following four concepts commonly referred to as AIDA: Attract the customers Attention; then generate Interest by demonstrating the advantage and benfits of your product or service; followed by creating Desire (the “must have” midset); and finally motivate customers to take Action (purchase).
The most effective way to move through each of these stages is by combining traditional and online/social marketing. Social networking can make it easier to reach potential customers but possibly harder to continuously engage them and build on-going loyalty.
There are many solutions for creating the perfect blend of marketing outlets. Connect all of your print media to your social networks by provding links to your website and profiles on all of your printed and promotional materials. Use your print ads to highlight testimonials from your social networks. Offer special promotions to gain email addresses or engage on social media. The list goes on. Print media helps to draw attention to your social media sites, and your social media profiles can be used to strengthen your print campaign.
As you can see, striking the perfect balance of traditional and online media can maximize your company’s potential!